According to a survey from 2019, 22.7 percent of marketing managers of companies with a revenue of more than one billion Swedish kronor anticipated an increase of their marketing budget in the coming year.
For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.
Will your total marketing budget increase or decrease in the coming year?
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Pyramid. (November 7, 2019). Will your total marketing budget increase or decrease in the coming year? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. "Will your total marketing budget increase or decrease in the coming year?." Chart. November 7, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. (2019). Will your total marketing budget increase or decrease in the coming year?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid. "Will Your Total Marketing Budget Increase or Decrease in The Coming Year?." Statista, Statista Inc., 7 Nov 2019, https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/
Pyramid, Will your total marketing budget increase or decrease in the coming year? Statista, https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/ (last visited December 22, 2024)
Will your total marketing budget increase or decrease in the coming year? [Graph], Pyramid, November 7, 2019. [Online]. Available: https://www.statista.com/statistics/629230/budget-anticipation-of-marketing-managers-in-sweden-by-companies-revenue/